Apple Hits Four Year Low In Online Holiday Customer Satisfaction Study
Customer experience analytics firm Forsee is out today with its study of holiday customer satisfaction for the top 500 Internet retailers by revenue. Forsee has Apple at a four-year low in customer satisfaction in its survey of 24,000 customers during prime Thanksgiving and Christmas shopping seasons. Apple slipped three points to a satisfaction score of 80/100 this year, putting Apple at its lowest in four years and bumping it out of the top 5....