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Not one mentions how much fun it is to work for Apple. They talk of prestige and professional fulfillment, but fun? No, no, no. It’s hard work. Really hard work. I’m concerned, therefore, that the so-called Great Resignation has caused desperation for fun to burst through some Apple employees’ pores. I judge this from a new ad – a long new ad – emitted by Cupertino. It shows how unhappy people are working for a large corporation....

Apple has sent an email to iOS developers informing them of upcoming changes to the way taxes are handled on European App Store purchases. Rather than use the same VAT rate across the entire European Union, Apple will now calculate the charges based on the customer’s home country. This could lead to a rise in app prices in some countries where value-added taxes are higher than users are currently being charged....

Confirming what we already told you yesterday, Apple has said the company has no current plans to implement Siri into any other iOS devices besides the iPhone 4S. Apple confirmed the news in an email (seen after the break) to developer Michael Steeber. That doesn’t mean however that developers won’t continue to work on building Siri for later iOS device — like the iPhone 4 and 3GS. Curious to see how it works on an iPhone 4?...

Apple might position itself as the champion of privacy when it comes to personal data, but court records showed that the company demanded hugely sensitive data from game distribution service Steam to help in the battle with Epic Games. The reason? Epic previously criticized Steam’s cut from game developers, accusing platform owner Valve of “sucking out a huge fraction of the profits from games.” Apple wanted to understand more about Valve’s business model with Steam in order to help it make its own case for the App Store....

The Wall Street Journal has published a report saying that both Apple and Google are actively pursuing exclusivity deals with game developers. Whispers of these type of arrangements surfaced last year, with reports highlighting a partnership between Apple and EA for Plants vs Zombies 2. The Journal confirms that Apple’s exclusivity deals do not include monetary payments. In return, the companies offer “premium placement” (such as featured spots on the home page) for launching first on their platform....

Following the announcement of the new M1 iPad Pro and M1 iMac on Tuesday, Apple executives John Ternus and Greg Joswiak have sat down with the Independent for an in-depth interview. The two Apple executives spoke in the interview about Apple’s plans for the iPad and Mac, the new features of the 2021 iPad Pro, and more. On merging the iPad and Mac The most notable comments during the interview came from Joswiak, who serves as Apple’s senior vice president of worldwide marketing....

Apple Fifth Avenue’s famous glass cube made a mesmerizing return to Manhattan last week when the store was covered in a temporary iridescent film to celebrate its imminent reopening. Now, Apple has revealed that the cube will reopen its doors on September 20, coinciding with the launch of new iPhones. During Apple’s September Special Event at Steve Jobs Theater in Cupertino, SVP of Retail + People Deirdre O’Brien took the stage for the first time to give a status update on Apple Fifth Avenue....

A report earlier this week detailed Apple’s efforts to remove spam and copy-cat apps from the App Store, and one area the company specifically seems to be targeting is China. As noted in a new report from People.cn, Apple has removed around 58,000 Chinese apps from the App Store over the last two weeks, a drastic increase compared to normal. The report explains that 33.5 percent of the removed apps were games, which shouldn’t come as a huge surprise given the high number of games that are present in the App Store....

Apple today announced that it is increasing its financial commitments for US investment, now up to $430 billion and 20,000 new jobs over the next five years. Apple said it is now supporting 2.7 million jobs across direct employment, US suppliers and manufacturers, and developer jobs in the iOS app economy. The $430 billion is set to be spent on various projects including supplier relationships, data centers and research into 5G modem, chip silicon, and artificial intelligence research....

It’s official guys! Though we knew most of the stuff about the iPad mini, this little beast still looks attractive for sure. The 7.9-inch display has the same 1,024 x 768 resolution as the iPad 2 (hence, no Retina display), extremely thin form factor of just 7.2mm and light weight of 0.68 lbs and 10-hour battery life! It features a dual-core A5 chip, the latest Lightning connector, 5MP back camera and FaceTime HD front camera as well as 2x faster WiFi and the same aluminum back as seen on bigger iPads....

In line with our report from a couple of weeks ago, Apple has just debuted an official program for third-party accessory developers to design and launch bands for the Apple Watch. Like the MFi program for iPhone, iPads, and iPod accessories, this new program is called “Made for Apple Watch.” One of the device’s marquee features is its ability to connect to different straps by way of a standard connector on either side of the Watch, and now, much like with iPhones and iPads, accessory makers will be able to make good use of the product…...

We already know all about the iPhone 4’s amazing noise-cancellation system for phone calls with its double microphone setup and today a patent reveals that Apple may be taking noise-cancellation a step further. Since we are talking about headsets and so there is no confusion, this is not noise-cancellation for listening to music but is noise-cancellation so you sound crystal clear on the phone calls you make. Patently Apple reports that Apple today published patents for two new headsets both with triple microphone action....

Apex Legends Season 3 - Meltdown is coming, and the new launch trailer makes the upcoming season look like the best one developer Respawn has cooked up in some time, with the release of a new map, exciting new Legend, and a new weapon in the Charge Rifle. Apex Legends is one of the most popular battle royale titles in the world, but it has fallen off considerably from the dizzying peaks it experienced within the first few months of its surprise launch back in February of this year....

Lobbying group Citizens for Tax Justice has called out Apple, Google and Microsoft and others for what it described as “accounting tricks” in which companies “pretend” to be based overseas for tax purposes. The claims were made in a report entitled Offshore Shell Games 2015. The group said that Apple has paid “a miniscule 2.3 percent tax rate on its offshore profits,” many of which have been entered into Apple’s books in Ireland....

Open source advocates are breathing a sigh of relief this afternoon — and that’s not because the iPhone has reched Verizon, but because a Microsoft-led, Apple-supported consortium has withdrawn from attempts to buy a host of Novell patents. Early in December Microsoft, Apple, EMC and Oracle notified the German regulator that they planned to form CPTN Holdings with a view to purchasing 882 of Novell’s patents. It has now been revealed this filing was withdrawn at the end of that month....

Update: The full Dow Jones article is now available (here). According to the story, which cites communication between Apple’s new Senior Vice President of Retail John Browett and the company’s retail store teams, Apple was testing a new retail formula: With several reports in recent weeks claiming Apple is cutting hours and increasing layoffs of recently hired staff in some of its retail stores, today Dow Jones reported that Apple is claiming the stories are “misleading” and stores continue to hire new employees....

In the wake of a report last month that multiple Apple services remained insecure against hacking attempts, Apple has turned on two-factor authentication for the FaceTime audio/video calling service and iMessage text/picture/voice messaging service, notes The Guardian. Two-factor authentication was previously offered optionally by Apple to secure iCloud accounts against access from previously unknown computers, but other Apple services such as iMessage, FaceTime, the iTunes Store, the App Store, and Apple....

Apple has published a new “Shared Values” webpage today as part of its “Jobs at Apple” website. The new page tells the stories of Apple employees across various teams, including Apple Retail, Operations, Machine Learning, and more. Apple explains on the website: On the webpage, Apple includes interviews with various Apple employees: The values we share at Apple inspire the work we share with everyone. At Apple, we’re committed to leaving the world better than we found it....

Reporting to Maestri, Stathakopoulos will take the task of protecting corporate assets, such as confidential software, product, and design information. He will also be helping in protecting data about customers. While Apple has not commented on the hire, Reuters says that when a call was placed to Apple asking to speak to Stathakopoulos, an Apple employee connected them to a person who said “George’s office.” Stathakopoulos has reportedly been at Apple for roughly a week....

John Lewis: Good Trouble, the documentary detailing the life and work of the late civil rights leader and US Congressman has been available since early July. Now Apple has announced that it will be donating its profits from the documentary to the National Civil Rights Museum as well as the National Museum of African American History and Culture to honor Lewis’ legacy. Apple shared the details in a blog post today:...