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Apple’s chief operating officer Jeff Williams joined Fox Business for an interview this morning in which he expresses optimism about the US economy going forward. This comes after Tim Cook reportedly told Donald Trump that he expects a “v-shaped recovery” following the COVID-19 pandemic. Speaking to Fox Business correspondent Susan Li this morning, Williams said that he is “encouraged” by Apple and the economy as a whole based on what he’s seen over the last several months....

We’ve seen a few patents from Apple that cover flexible components that would be suitable for its much-rumored watch product in the past. Some of which include a couple for flexible displays and another that details a device that changes functionality as it bends. Today we get a look at another patent application from Apple, this time covering battery designs that could very well end up in a flexible or bendable product such as a wristwatch (via PatentlyApple):...

Alongside the launch of the brand new 16-inch MacBook Pro, Apple has officially discontinued the 15-inch MacBook Pro. The 16-inch MacBook Pro has been hotly anticipated, and as expected, it delivers a return to the scissor switch keyboard. It also features up to 64GB of RAM, new six-speaker system, and more alongside the larger display. With all the improvements to its largest Pro notebook, Apple has discontinued the 15-inch MacBook Pro....

Apple is extending the introductory offer for App Store Search Ads until March 30, for developers who have yet to use the program. Search Ads launched in October last year, promoting apps above organic listings in the search result, with a $100 promo code for app makers who began an ad campaign. This $100 credit offer was originally set to expire on December 31st, at the end of 2016. Apple has today announced that it is keeping the offer running for another three months....

According to the Loop, Apple has updated its new Aperture 3 application which among other things fixes that pesky memory leak chronicled earlier this month. Other fixes (there are many): Upgrading libraries from earlier versions of Aperture Importing libraries from iPhoto Importing photos directly from a camera Memory usage when processing heavily-retouched photos Face recognition processing Adding undetected faces using the Add Missing Face button Printing pages containing multiple images Printing photos and contact sheets with borders and metadata Editing photos using an external editor Display of images with Definition and Straighten adjustments applied Zooming photos in the Viewer and in the Loupe using keyboard shortcuts Accessing Aperture libraries on a network volume Selecting and moving pins on the Places map Adding and editing custom locations using the Manage My Places window Switching between masters when working with RAW+JPEG pairs....

In an updated aerial photo published today, Apple gives us our latest look at construction progress on its new ‘Campus 2’ building in Cupertino. In the photo, we get a closer look at new developments on the main building, as well as the surrounding campus including a planned 1,000 seat auditorium, 300,000 square foot R&D facilities, a parking structure and other buildings separate from the main circular structure. The photos were published to the City of Cupertino’s webpage tracking progress and road closures on the project for the public....

At JNUC 2019, Jeremy Butcher from Apple Product Marketing came on stage to give the Apple community an update on the state of Apple’s enterprise focus. He highlighted that all Fortune 500 companies are using Apple products. If you worked in an office environment up until 2007 (when the iPhone launched), you know that enterprise environments were built around Microsoft Exchange, Microsoft Active Directory, Microsoft Office, and just generally everything Microsoft....

As its health efforts continue to expand, Apple has reportedly hired a prominent obstetrician-gynecologist. CNBC reports that Apple has hired Dr. Christine Curry to join its growing health team, signaling an interest in women’s health. According to the report, which cites three people familiar with the matter, Dr. Curry will join Apple’s health team as it is “looking how the company can bolster its efforts in women’s health.” Apple has hired “dozens of doctors” for its AC Wellness Clinics, which are clinics for Apple employees....

First go to iCloud.com and sign in with your Apple ID. After signing in, click on Calendar. On the left hand side, you’ll see your calendars. Click the button next to the calendar name to display sharing options. Click to make your calendar accessible by anyone or privately with a select group. To share privately, type the name of a person in your address book you want to share it with....

Apple is borrowing $7 billion through its first new bond sale in two years, despite still sitting on $200 billion in cash reserves and investment securities. The first of five bond notes is repayable in 2022, while the longest one isn’t due until 2049… Apple took advantage of a corporate tax break to repatriate some of the cash trapped overseas, and has been steadily spending money on stock buybacks. These reduce the number of AAPL shares in circulation, and therefore boost the worth of each remaining share....

Apple released the first beta version of iOS 10 for developers to test last month at WWDC 2016. The public beta version won’t be ready until later in July and the release version is due out this fall, but registered developers can update to iOS 10 beta 2 starting today. If you’re already testing iOS 10 beta on your iPhone or iPad, head to the Software Update section of the Settings app to find the OTA update....

Today, Apple has taken the wraps off of a version of its Apple Online Store for Turkey. Apple is promoting the new store with a large banner at the top of the site. The store is now being promoted on Apple’s homepage in Turkey, and it is also accessible at its direct link here. This Apple Online Store for Turkey represents Apple’s first official sales presence in the country other than authorized resellers....

Alongside the launch of a new Space Black Milanese Loop and range of nylon bands, Apple has also refreshed some of its other models and bands with new colors. We’ve listed every single new model Apple sells from today after the break. Note that all Sport models (featuring a rubber or nylon band) now start at a new lower price … $299 for 38 mm and $349 for 42 mm. Prices for the steel Apple Watch remain unchanged....

According to a new report from The Mercury News today, Apple has leased a prominent building in San Jose, California known as “Triangle Building.” Apple is said to have leased the entire 86,000-square-feet space, and has reportedly already started interior renovations. The building is located at 5300 Stevens Creek Blvd. in San Jose and was originally constructed in 1981. Apple leased a portion of the building in 2012, signing a deal that would allow it to “exit the building before the lease term was completed....

Apple today announced that transcripts are now available to accompany its WWDC 2016 session videos. These transcripts allow developers to read the full content of session videos. Not only does the transcript feature allow you to read through sessions, but developers can also perform keyword searches, see all instances where a specific keyword is mentioned in a video, navigate straight to the mentioned keyword, and even share a link to a specific time....

A new report from Bloomberg today shares that Apple manufacturer Quanta has closed a deal to start producing lenses for augmented reality smart glasses. While this deal isn’t specifically with Apple, it could pave the way for Apple to bring its next wearable to market. Today’s news may have implications for Apple releasing its AR smart glasses product, but Quanta’s deal is specifically with AR component manufacturer Lumus. Quanta invested $45 million into the Israel-based Lumus at the end of last year, who makes AR lenses, and the two companies have now come to a licensing agreement....

Apple Music and Spotify have pushed total US paid streaming music subscribers to 51M, a number that has almost doubled since the end of 2016. Streaming music now generates 65% of all music industry revenue in the US, according to the latest data … MusicWatch shared some of its data with Billboard, which noted that those 51M paid subscribers are supplemented by a further 20M users sharing a paid account (for example, Apple Music’s family plan), and a further 29M on free trials or bundled deals....

Apple Music for Android continues to receive new updates that bring it in line with the iOS 11 version. The latest update released this week includes a ‘new music video experience’ following the same enhancements added in iOS 11.3 last week. Apple Music has always had music videos as part of its streaming music library, but Apple is ramping up its effort to debut music videos exclusively on its platform. As part of the new focus on music videos, Apple has introduced a large catalog of music video playlists that will be updated regularly....

Following the most recent Apple Music launch for users in Turkey last week, the subscription music streaming service and accompanying Beats 1 radio station have now officially launched in Taiwan. Apple Music is available now for users in Taiwan that want to subscribe and comes with the usual three month free trial before monthly pricing kicks in at NT $150 (around $4.50 USD), or NT $240 for a family plan. And Beats 1 is also launching alongside Apple Music in the region (which isn’t always the case) and like other markets is available free to listen for all with or without a subscription....

Apple’s upcoming Beats-based streaming music service will likely be named “Apple Music” and will have deep social networking integration for artists, according to industry sources briefed on the plans for the new service. Taking a page out of the discontinued iTunes Ping feature from earlier this decade, the service will allow artists to have their own pages within the streaming music service that they can use to post track samples, photos, videos, and concert updates....