Apple has announced a new partnership with leading customer relationship management company Salesforce.
In addition to iOS app features created by Salesforce, opportunities are being created for third-party developers.
The CEOs of both companies said the deal would marry the best hardware and software.
Features unique to the iOS app will include Siri Shortcuts, Face ID and business chat. Reuters provided examples of what that means in practical terms.
“With this partnership, we’re bringing together the world’s number one CRM platform with iPhone and iPad, the world’s best devices for business,” said Marc Benioff, chairman and co-CEO, Salesforce.
Around 5 million developers create Salesforce apps, a quarter of the 20M who create iOS apps.
“If you look at enterprise in general, voice has not been used as much as in consumer,” Apple CEO Tim Cook told Reuters in an interview. “We’re going to be able to provide the sales rep instant access to things using your voice instead of clicks and going through different apps […]
At Salesforce’s annual customer conference this week, Marriott International will demonstrate a new system that uses Salesforce and Apple tools so that hotel guests can turn up the heat, order a sandwich or hail a ride using Siri with an Apple HomePod in their hotel room. And at the next Marriot the guest stays at, Siri will remember the guest’s preferences – even their favorite sandwich, Salesforce CEO Marc Benioff told Reuters in an interview.
