The company in May began recruiting home workers to act as remote tech support operatives, offering numerous benefits (and pay) to tech-savvy users able to deliver their services across a 40-hour week. The dedicated page (which currently only seeks an operative in Kennesaw, GA), bids to interested potential recruits as follows: “What if you could enjoy all the comforts of home while working with the coolest new technology? What if you could tap into great employee benefits without even leaving your bedroom? What if that job also happens to be with America’s technology innovator? Now you can redefine work – your way – as an Apple At-Home Expert. Welcome to your future.” The job involves providing telephone-based tech support to customers having problems. In typical Apple style, it offers numerous benefits, and ends, “You’ll reduce your carbon footprint by working from home for a green company. You can wear your bunny slippers to work, every day. You’ll redefine work.” In May, it was reported Apple is seeking 450 such operatives, with ads then appearing through some ads networks and recruitment websites.
