Apple has updated its homepage to include a new microsite officially welcoming the Beats Electronics and Beats Music team to the company. The new site marks the first official mention on Apple.com of the Beats acquisition since the initial press release describing the deal.
The site features a silhouettes view of Beats headphones in the background, one of the marquee products of the company acquired by Apple, and the site contains a link to the newly refreshed BeatsByDre.com (after a few days of downtime).
Featured at the new Beats site is a message also describing the headphones and music company’s move to Apple. The message explains the importance of Apple’s role in music with each of its key products including the Mac, iPod, and iPad.
As part of the change, online sales of Beats products will now be routed through Apple’s online store.
Earlier this week we reported that Apple has been busy transitioning Beats employees into the company and reducing a number of jobs that overlap as the two companies begin to further integrate.
The Beats acquisition also means Apple has inherited a new lawsuit from Bose which claims Beats headphones infringe on noise-cancelling technology patents held by Bose.
Eddy Cue, Apple’s SVP of Internet Software and Services, and Phil Schiller, SVP of Worldwide Marketing, sent employees the following internal memo:
Apple first announced its plans to acquire Beats Electronics and Beats Music for $3 billion earlier this year on May 28th.
