Apple has opened up a new portal in the iTunes Store to take donations for the Japan earthquake and tsunami relief fund. Users who wish to donate can donate in $5, $10, $25, $50, $100, and $200 increments. 100% of the money donated through iTunes goes to Red Cross efforts in Japan. Click here to go the donate page.

Update: Apple has posted a message on Apple Japan. “To those who have been affected by the earthquake and tsunami, we send sympathies from our heart. In this deep sadness, we are praying for the victims and their families.”