Apple today has announced that Isabel Ge Mahe will be its new vice president and managing director of Greater China. Currently, Mahe is the company’s vice president of Wireless Technologies. Her new role will see her report directly to CEO Tim Cook and COO Jeff Williams.
Apple says this “newly created” position aims to help Apple provide leadership to its China-based team, as well as to help it continue to invest and grow in the country. Tim Cook explains that Mahe has worked to innovate for the benefit of Apple customers in China and her new role will continue that, on an even larger scale:
In her own statement, Mahe says she is incredibly proud of the contributions Apple makes around the world and she looks forward to deepening the connection with customers, businesses, and government in China:
“She has dedicated a great deal of her time in recent years to delivering innovation for the benefit of Apple customers in China, and we look forward to making even greater contributions under her leadership.”
In her work as Apple’s VP of Wireless Technologies, Mahe has been instrumental in the development of cellular, Wi-Fi, Bluetooth, NFC, location and motion technologies, while she’s has also been responsible for the engineering teams behind Apple Pay, HomeKit, and CarPlay. In China specifically, she’s worked closely with carrier partners to develop new China-specific features.
“Everyone at Apple is proud of the contributions we make to the communities where we do business, and I am looking forward to deepening our team’s connections with customers, government and businesses in China to advance innovation and sustainability.”
Mahe will officially assume her new role later this summer, based in Shanghai.
