Apple Music Reinvigorates Hip Hop Efforts With Rap Life Playlist

Apple Music has rebranded its A List: Hip-Hop playlist to Rap Life while adding a weekly show with the same name to Beats 1 Radio. The changes have been led by Apple’s global editorial head of hip-hop and R&B, Ebro Darden.

As reported by Billboard, the branding shift to Rap Life should help Apple Music as it competes against rivals like Spotify who has its RapCaviar playlist. Here’s how Apple describes the change:

In addition to the renamed Apple Music playlist, Darden will host a Rap Life segment on his daily Beats 1 Radio show and there will be a weekly Rap Life program as well.

Notably, Apple Music has become highly popular for streaming Rap and R&B. It has seen more traction than Spotify for some major Rap releases, even with a smaller overall user base.

Darden shared more about why he thinks Apple Music has been so successful when it comes to Rap music.

Check out the refreshed Rap Life playlist here.