Apple has hired the former head of songwriter and publisher relations at YouTube for a senior role in its Apple Music publishing division …
Variety reports.
Apple Music’s publishing division was formed last year with the aim of discovering new songwriting talent, signing licensing deals, helping them with their career development and even potentially starting its own music label.
Her new position marks Apple Music’s first hire on the Music Publishing Creative Services team, though the position had been green-lit long before Rothschild’s April 29 start date […]
The Los Angeles native is described as having a “great track record,” having worked at Disney Music Group and Warner/Chappell prior to her four-year run at Google, and being able to “speak and understand the language of songwriters.”
It was reported at the time that the new division was intended to reflect the value Apple Music head Oliver Schusser places on songwriters.
Today’s report says that Rothschild will also be aiming to maximize the returns songwriters can realize through a strong relationship with Apple.
Apple Music ought to be in a good position to befriend songwriters, as the only major streaming service not to object to royalty increases for them.
Photo: Shutterstock
