Apple has made another notable hire for its Apple Music team. According to a report from Music Business Worldwide, Apple has hired BBC hip-hop & grime editor Ryan Newman…

The report explains that during his time at 1Xtra – BBC’s flagship hip-hop and grime station – Newman “devised and implemented music strategy at the network, shaping its musical direction.

This isn’t the first time Apple has poached Apple Music & Beats 1 employees from BBC Radio. In 2015, Apple hired a handful of producers from BBC Radio to help lead its Beats 1 efforts. Of course, the biggest hire of them all came when Apple announced it had hired Zane Lowe from the British radio station.

Now, he joins Apple Music/Beats 1 at a time when hip-hop’s stock is at an all-time high amongst the streaming services.

At this point, it’s unclear what exactly Newman’s role will be at Apple Music, but his connections throughout the hip-hop and grime world will certainly lend a hand in expanding the service’s content. Newman has worked with artists such as Kanye West in the past.

Do you still listen to Beats 1 or have you moved on? Let us know down in the comments!