Apple is once again at this year’s South by Southwest Festival in Austin, Texas. This year, Apple Music has set up shop to host a variety of performances– including The Chainsmokers, Vince Staples, and others– as well as interviews and more for attendees. Head below for all the details.
Apple Music is hosting daily interviews and concerts at 612 W 4th Street, the location of the now-defunct La Zona Rosa club. In most instances, the interviews are being broadcast live on Beats 1, though the concerts appear to be limited to those in attendance.
Last night, Apple hosted Spoon, as well as Marian Hill for a small concert. Hill’s song “Down” became a smash hit after it was featured in an AirPods commercial last month. Tonight, Apple is hosting hip-hop artist Vince Staples, while tomorrow night will see the performance of DJ duo The Chainsmokers. Finally, Apple Music will host three acts on the Thursday night: Austin Millz, Brittany Sky, and Southside.
As for who gets to attend these shows, the official SXSW schedule indicates that only those with “SXSW Badges & Artist Wristbands” are able to get in the door, meaning it’s a pretty restricted event. Apple Music has, however, been documenting its week at SXSW on Twitter and Snapchat, sharing clips from interviews and performances that have already taken place. The company has also been sharing content on Twitter using the hashtag “#AppleMusicWest4th” with each tweet.
This year’s efforts are relatively small compared to the iTunes Festival that was held at SXSW in 2014. That event marked the first and only time the iTunes Festival (now known as the Apple Music Festival) had come to the United States. It featured performances by acts such as Coldplay, Imagine Dragons, Pitbull, and ZEDD.
.@vincestaples went big to close out night 2 at #AppleMusicWest4th in Austin! 🙌 pic.twitter.com/icBsz5kOt6
— Beats 1 (@Beats1) March 15, 2017
This year, Apple Music and Beats 1 head Zane Lowe is a keynote speaker at SXSW, taking the stage on Thursday at 11AM. Lowe will likely discuss the music industry as a whole, hopefully offering up some behind-the-scenes info on Apple Music and Beats 1.
In the meantime, view some images and clips from Apple Music’s SXSW headquarters below. If you happen to attend any Apple Music event at SXSW, be sure to let us know down in the comments and share pictures.
.@spoontheband closed out night 1 at #AppleMusicWest4th! Britt Daniel sits down with @w1lko this hour! Tap in: https://t.co/rAPwDbsSan #SXSW pic.twitter.com/lrsRITM0yM
— Beats 1 (@Beats1) March 14, 2017
.@MarianHillMusic kicked off night one with a stellar performance at #AppleMusicWest4th. pic.twitter.com/1S4edEJavE
— Apple Music (@AppleMusic) March 14, 2017
Shoutout to @marianhillmusic for stopping by #AppleMusicWest4th! pic.twitter.com/Zgd0H5zmgX
.@MarianHillMusic + @LittleSimz rolled through #AppleMusicWest4th. They talked #SXSW with @JulieAdenuga. https://t.co/pfAaEd95p7 pic.twitter.com/lJI5HosZs4
@AppleMusic Super Secret Show! Hint: 🥄 #applemusicwest4th #applemusic #sxsw pic.twitter.com/AaDTNRfeIn
— Ultra5280 (@ultra5280) March 14, 2017
Chilling with @applemusic before they ramp up for #sxsw music. #applemusicwest4th
A post shared by James Walker (@jamesiswalker) on Mar 13, 2017 at 12:31pm PDT
