Apple Looking To Externally Hire Friendlier More Approachable Pr Chief After Katie Cotton S Retirement

(Tim Cook in China with Katie Cotton)

Now that Apple’s PR chief and VP of Corporate Communications Katie Cotton has officially joined the growing group of retiring Apple leadership, Tim Cook is searching for the company’s next VP of Communications. Re/code reports that Apple is looking outside the company, however, rather than promoting someone internally to permanently fill the role.

The move to find someone from outside Apple to follow Katie Cotton is not unlike Tim Cook’s decision to replace Apple Retail’s VP Ron Johnson first with outside hire John Browett, then CEO of Dixons, followed by current Retail VP Angela Ahrendts, formerly CEO of Burberry.

News that Katie Cotton would retire from her role at Apple was first reported just over one month ago.