Apple Knocks Coca Cola Off Its 13 Year Reign As World S Most Valuable Brand

The New York Times reports that Apple has knocked off Coca-Cola (Sugar water!) to become the ‘World’s Most Valuable Brand’ according to the annual Interbrand Best Global Brands Report.

Apple’s rivals Google and Samsung also moved up in the list with Mountain View also hopping over Coca-Cola to #2  at a $93.3B (up 34%) valuation while Samsung entered the top 10 with a new brand strategy called the Brand Ideal, which includes “a greater focus on social purpose”. Microsoft, who just lost a CEO, was flat.

The 2013 report begins: “Every so often, a company changes our lives, not just with its products, but with its ethos. This is why, following Coca-Cola’s 13-year run at the top of Best Global Brands, Interbrand has a new No. 1 — Apple.” The report estimates the value of the Apple brand at $98.3 billion, up 28 percent from the 2012 report.

Technology brands in top 100 (#4 IBM is no longer Technology but business services).