The success of the iPhone this year, which sold 5 million units between March and June, has led to it rising from second to become the most stylish brand. The shortlist for the survey is compiled by 2,500 voters. The final twenty brands are voted on by a panel. BlackBerry saw some gains, climbing 16 places to seventh place, while the BBC’s iPlayer was the only new entry to take a top 20 slot. Google’s YouTube was recognised as the number one online brand. Stephen Cheliotis, chief executive of the Centre for Brand Analysis, said: “The iPhone is something everyone has been talking about. There has been so such a buzz around it and people who haven’t got one, want one.” Top 20 Coolest Brands: 1. iPhone 2. Aston Martin 3. Apple 4. iPod 5. Nintendo 6. YouTube 7. BlackBerry 8. Google 9. Bang & Olufsen 10. PlayStation 3 11. Xbox 12. Tate Modern 13. Dom Perignon 14. Virgin Atlantic 15. Ferrari 16. Sony 17. Mini 18. Vivienne Westwood 19. Rolex 20. BBC iPlayer
