As it often does after a disaster, Apple is inviting website visitors to contribute to a fundraising appeal – this time for victims of the Grenfell Tower fire in London in which 79 people are either confirmed or presumed to have lost their lives.
The 24-floor residential tower block, devoted to social housing, caught fire overnight on 14th June after a fridge-freezer burst into flames. Design features that should ensure a fire is contained within a single apartment for 60 minutes somehow failed, and the fire spread, aided by flammable cladding on the exterior of the building …
The appeal is featured only on Apple’s UK website. The prominent link opens in iTunes, where you can listen to a charity single intended to raise money for survivors and families of those lost in the fire.
The song features some of the biggest British artists, including Robbie Williams, Stormzy, Craig David, Dan Smith from Bastille, Paloma Faith, Emili Sande, Roger Daltry and James Blunt. The track achieved the highest first day sales of any single released this decade. You can purchase it on iTunes. It’s not clear whether Apple is donating its own share of the price to the appeal.
The British government announced that Grenfell survivors would be offered new homes in a luxury apartment block, but families have lost everything they owned. More than 900 other tower blocks are being checked, with seven so far found to use the same flammable cladding.
