A lawsuit has been filed against Apple this week by a man and women claiming prominent iPhone XS and iPhone XS marketing photos on Apple.com are overly deceptive in hiding the notch. The lawyer for the plaintiffs claims they pre-ordered an iPhone XS Max unaware there would be any “missing pixels,” bezel or notch of any sort.
In the 55-page lawsuit posted to Scribd (via Business Insider), the plaintiffs take particular issue with how marketing material promotes a “false pixel count” thanks to the notch and rounded corners exclusive to the XS and XS Max. In turn, this cuts out valuable screen real estate.
The lawsuit specifically takes issue with the pixel count and resolution of the iPhone XS and iPhone XS Max. An excerpt from the suit can be read below.
Filed in the Northern District of California, the suit is pending class-action status, and while it remains to be seen whether anything comes to fruition or not, it doesn’t feel surprising to see Apple hit with a lawsuit over some recent marketing. The company was immediately hit with criticism on Twitter back in September when the marketing images we exclusively leaked of the iPhone XS showed the deceptive wallpaper.
Clever Apple hiding the notch on the more expensive iPhone (left) by strategic positioning of the wallpaper artwork pic.twitter.com/P7dX7G8YcD
— Olly Gibbs (@ollyog) September 15, 2018
New iPhone wallpapers are beautiful… And sneaky! ⚠️
The notch… It’s still there
— Dmitry Novoselov 🍉 (@Dimitry49) September 12, 2018
I love that the new iPhone X comes with graphics that trick you into forgetting all about the annoying missing pixels in the camera notch. #AppleEvent pic.twitter.com/pY5f9jxtI6
— Mrs. Betty Bowers (@BettyBowers) September 12, 2018
Lawsuits against Apple are rather common, as you would expect. In January, we tracked over 30 suits filed against the company over battery throttling in older iPhone models. How do you feel about this lawsuit? Do you feel there’s any validity to the claims made here, or just someone looking for a payday? Let us know in the comments below!
