Thanks to Hyper for sponsoring our Apple October 30th event coverage! Get 25% off the new HyperDrive USB-C Hubs for MacBook & MacBook Pro. Read on for all the latest…

For a summary of what we expect to see today:

  • [Update: Event details, iPad mini 5, and Mac models] October Apple expectations: Redesigned iPad Pro, Mac lineup refresh, iPhone XR, more

Apple has already taken its online store offline ahead of the event start which means we should see new products posted as soon as the event wraps up:

  • Apple Store goes down ahead of iPad and Mac event

While the event isn’t taking place at Apple’s campus in Cupertino, it will still be livestreamed at the top of the hour:

  • How to stream Apple’s iPad Pro & Mac event on iOS, Mac, Apple TV, and more

Good morning New York! We’re looking forward to an exciting day at the Brooklyn Academy of Music. See you in a few hours! pic.twitter.com/MvyyAemoIj

— Tim Cook (@tim_cook) October 30, 2018

Brooklyn https://t.co/mxdjPqkON5

Apple logo on stage is animated #appleevent pic.twitter.com/afj1SCWRxI

— kif (@kifleswing) October 30, 2018

9:45 am: The stream is now live!

10 am EDT: The event is live! Standby for news.

Mac

The Mac is first! Video time:

https://www.youtube.com/watch?v=RBDxZYLi630&feature=em-uploademail

51% Mac buyers worldwide are new. 76% in China. 100 million active installed based. Mac #1 in customer satisfaction.

MacBook Air

MacBook Air focus… “MacBook Air has become the most beloved notebook ever. It’s time for a new MacBook Air.”

Apple unveils new MacBook Air with Retina display, Touch ID, USB-C, more

$1199, order today, ships November 7. 8GB RAM and 128GB SSD (half the storage of 12-inch MacBook).

Mac mini

New Mac mini unveiled. Same size, space gray finish, 6-core configuration. Up to 64GB RAM. Up to 2TB SSD. Four Thunderbolt 3 ports, two USB-A ports. Optional Gigabit Ethernet. Starts at $799 (up for $499). Order today, launch next week.

After 1475 days of waiting, Apple unveils new Mac mini: quad-core, >32 GB RAM, all SSDs

https://www.youtube.com/watch?v=hVEaL9izgjs

MacBook Pro

Apple also has an update coming to the recently introduced MacBook Pro refresh.

Apple Retail

Angela Ahrendt explaining Apple’s Today at Apple programming at Apple Retail Stores. New creative sessions launching around the new year.

Apple also today announced new MacBook Pro graphics options that will bring powerful Radeon Pro Vega graphics to MacBook Pro for the first time. These new graphics options deliver up to 60 percent faster graphics performance for the most demanding video editing, 3D design and rendering workloads.

Today at Apple adding 60 new sessions including Photo Walks, Design Labs, more

iPad Pro

Apple unveils all-new 2018 iPad Pro with full-screen design

Apple Pencil

The new Apple Pencil: octagonal design, tap gestures, snaps magnetically onto new iPad Pro

https://www.youtube.com/watch?v=YJ5q8Wrkbdw

https://www.youtube.com/watch?v=LjaKHqDbzSA

Lana Del Rey performing. No AirPower or iMac mentions. New MacBook, Mac mini, iPad Pro, and accessories available to pre-order ahead of November 7 launch!

More

  • New MacBook Pros with Radeon Pro Vega Graphics coming next month
  • Apple now sells a USB-C to 3.5mm dongle as iPad Pro drops headphone jack
  • New iPad Pro, Mac mini, and MacBook Air now available for pre-order
  • Blackmagic Design launches new eGPU Pro with Radeon RX Vega 56 alongside new Macs
  • Last-generation MacBook Air still available to purchase at $999
  • Smart Keyboard Folio, Smart Folio, and more for 2018 iPad Pro now available to order
  • New Apple Pencil for 2018 iPad Pro includes custom engrave option