The Loop reports that Apple has finally confirmed the long-awaited media event. The wait will soon be over: Apple has scheduled a press conference next Tuesday, October 4. The event will take place at Apple’s home turf, its Cupertino campus in California at 10am PT, as rumored. If an email invitation is any indication, this will definitely be an iPhone-focused media event. AllThingsD has it on good authority that Apple CEO Tim Cook will deliver the presentation, a first for Cook in his new CEO role.

Camera on the back will be upgraded to eight megapixels and will sport a backlit sensor that takes incredibly high-resolution and clear shots, even in low light conditions. The camera app might support panorama photography. Other treats include a Qualcomm Gobi baseband chip so a single hardware SKU should address both GSM and CDMA networks.

The biggest selling point is understood to be a voice activated feature called Assistant, stemming from Apple’s acquisition of Siri, a search intelligence startup. The “Let’s talk iPhone” tagline on the invitation could be deciphered as a subtle hint at Assistant.