Apple is today commemorating the life of boxer Muhammad Ali with a fullscreen homepage tribute, who died in hospital on Friday at the age of 74. The quote reads: ‘The man who has no imagination has no wings’. Apple executives Tim Cook and Phil Schiller have also shown their respects on Twitter.
Ali directly represented Apple’s brand in the Think Different campaign.
When Steve Jobs announced the video, it was as a metaphor for Apple fighting against Michael Dell, who famously stated that Apple was dead and the company should just return the remaining money to its shareholders. Skip to 1:10 below for the good bits.
https://www.youtube.com/watch?v=_hq0Ny1WgFs
https://www.youtube.com/watch?v=4TrHCZdBbl4
“He who is not courageous enough to take risks will accomplish nothing in life.” Rest in peace #MuhammadAli
— Tim Cook (@tim_cook) June 4, 2016
The Greatest.Rest in peace. https://t.co/Nl08B6QqKc
— Philip Schiller (@pschiller) June 4, 2016
