. Apple hired Sally Cole as the Director of Employee Communications last month. Cole comes from cross-town rival Google, where she served as the Director of Internal Communications for almost six years. The Scarsdale native has a B.A. in history from Yale and a J.D./M.B.A. from nearby Stanford University, from which both companies hire liberally. As someone intimately familiar with Internal Communications at Google, Cole’s experience could prove very valuable at Apple....

App Store developer FutureTap just revealed that they have received their first crash report from an iOS 5 device. This means that Apple is currently field-testing their next-generation mobile operating system that runs on the iPhone, iPad, and iPod touch with applications from the iOS App Store. The application apparently crashed in iOS 5 due to the MKUserLocationBreadCrumb. Developer Will Strafach (Chronic) let us know that this API relates to the iOS maps and location functionality....

Today’s special iPhone 12 event can already be replayed on Apple’s website and on the company’s official YouTube channel, as well as videos of new products. Apple announced four new iPhone models during its October 2020 event, including iPhone 12 mini, iPhone 12, iPhone 12 Pro, and iPhone Pro Max. The company also introduced HomePod mini, in addition to some other new accessories. This was Apple’s third online event following WWDC 2020 in June and Apple’s September event, as the press was unable to attend the event in person due to the COVID-19 pandemic....

As is tradition, the Apple Online Store has gone offline ahead of iPhone Xs, iPhone Xs Max, and Apple Watch Series 4 pre-orders. Pre-orders are slated to begin at 12:01AM PT/3:01AM ET, so expect the store to come back online sometime around then… Apple has been preparing shoppers for the iPhone Xs and Apple Watch Series 4 pre-order experience since its event at Steve Jobs Theater wrapped up. Since yesterday, customers have been able to get pre-approved for the iPhone Upgrade Program, add their desired order to their ‘Favorites’ and more....

Since its launch last summer, people have been calling for Apple’s streaming music service Beats 1 to offer up more unique content like live streams of concerts and listening parties. At long last, it appears as if that request is coming to fruition. The Apple Music Snapchat account has recently been promoting a Beats 1-sponsored concert by popular band ‘The 1975,’ whose new album comes out this Friday. The concert was confirmed on Twitter by the band and will be streamed live on Apple Music this Thursday, February 25th at 9AM PT/12PM ET....

Apex Legends Mobile is one of the strategic battle royale shooter video games that’s all set within the immersive Apex Legends universe. It offers a legendary character-based gaming experience with squad battles and fast-paced combat. It’s doing really well and has become one of the most downloaded mobile games. Meanwhile, if you want to know about the Apex Legends Mobile Changing Name steps then you can follow this guide. If in case, you’re not satisfied with the current name in your Apex Legends Mobile game then you can easily replace it with another name by following this article....

Update: Apple confirmed the purchase with its usual boilerplate statement to TechCrunch: “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.” Apple has acquired LuxVue Technology, a company that develops low-power, microLED-based display technology for consumer tech products, according to a report from TechCrunch. Apple has not yet confirmed the purchase, but TechCrunch adds that it’s “heard Apple acquired the company to add to their hardware innovations area....

Following in the tradition of previous years, Apple is preparing customers for it’s annual sale in Japan starting January 2. In the past Apple used to hand out ‘lucky bags‘ to customers containing a multitude of different products, though that promotion appears to have ended back in 2015. This year’s sale isn’t quite clear as to what it entails. Roughly translated, Apple Japan’s site reads “Apple’s first sale is on January 2nd....

Apple is attempting to open its own stores in India, as reported by the Business Standard. However, India has regulations that require companies to source 30% of its components from Indian companies. Apple is requesting that this restriction be relaxed so that it can set up stores legally… According to the report, members of Apple management met with country officials to discuss the problem. A DIPP (the department which controls Indian foreign investment policy) representatives said:...

Apple today has enhanced its iWork suite of iCloud apps to include much improved collaboration, new document options, and more file storage. iWork includes the Pages word processor, Keynote presentation maker, and Numbers spreadsheet manager, and it is likely that supporting apps for iOS and OS X will become available in the near future… The new collaboration features allow for over 100 people to collaborate on a single file in either Pages, Keynote, or Numbers....

Apple chipmaker TSMC said that the earthquake that hit southern Taiwan earlier this month caused damage that will impact production, but has not yet given a clear indication of the scale of the problem. The company is one of two chip fabricators for the iPhone 6s, and is expected to be the sole manufacturer of the A10 chip for the iPhone 7. The 6.4-magnitude earthquake on February 6 killed 116 people and injured many more, with significant damage also caused to manufacturing facilities …...

Apple is breathing new life into its award-winning Shot on iPhone ad campaign. According to TechCrunch, the company is launching a new series of images in the campaign that focus on color. The campaign is called Colors and will put images shot with an iPhone on billboards across many countries. Apple says that all images in the new campaign will focus on showcasing bright and vibrant colors users see around them on a daily basis....

As Apple TV+ and the company’s other Services continue to grow with more content, Apple is investing in the backend with a big hire for its technical team. Reported by the Wall Street Journal, Apple has poached one of Netflix’s top engineers, Ruslan Meshenberg. The WSJ highlights that Apple has faced challenges with rolling out a variety of its Services over the years like Apple Maps, iCloud, and Apple Music. Looking to head off issues as Apple TV+, Apple Arcade, Apple News+, and more expand the company has made a big hire for its internet-services team this week....

Sure but it is only a question of time. Preliminary PC numbers in the U.S. showed Apple (AAPL) jumped from 7.4% of total shipments a year earlier to 9.7% in Q4, a 24% rise, the largest unit shipment increase of any vendor. HP lost 6%, Dell lost 6.1%, Acer lost 30% in the U.S. market, and Toshiba gained 14.4%. At 10.3%, Toshiba is just slightly ahead of Apple in fourth place....

Apple Music’s Zane Lowe has debuted a new podcast that will be home to his interviews with popular artists. The latest episode is with Lady Gaga as she’s about to launch her new album Chromatica. Even though the podcast just launched, it also features interviews from previous guests he’s had on Beats 1. Zane Lowe shared on Twitter today the news that his new podcast, The Zane Lowe Interview Series is now available....

As perhaps further evidence of Apple exploring ways to make its entry-level products more affordable, a patent published today describes using an iPhone as the brains of a MacBook-style dumb terminal. As usual with patents, the language is dense, but the illustrations make clear the concept. The idea itself is not a new one, and is similar in essence to a currently-available HP product … An electronic accessory device, comprising: an operational component that provides an output to a user; a housing carrying the operational component, the housing having a recess; and a control interface coupled to the operational component and configured to receive a control signal from an electronic host device when the electronic host device is positioned within the recess and coupled to the control interface, wherein the electronic accessory device is inoperable without the electronic host device being coupled to the control interface....

Apple’s environmental efforts are notably led by its Vice President of Environment, Policy and Social Initiatives Lisa Jackson, who happens to be former Administrator of the EPA after leaving to join Apple in 2013. …Tech Amici’s experience indicates that the Clean Power Plan reflects reasonable and attainable assumptions about the increasing availability of renewable generation in the nation’s power sector… Because the Clean Power Plan reflects reasonable expectations about the operations of the electricity market and the increasing use of renewable energy, Tech Amici submit this brief in support of the Plan....

Update: As usual, the event will be livestreamed online. Grab the calendar event here. Mark your calendars, folks, it’s official. Apple has issued press invites to its next media event on September 7 at Bill Graham Civic Center in San Francisco at 10 am PT. The company is widely expected to unveil new iPhones and could unveil new MacBook Pros and the Apple Watch 2 at the same event. The new iPhones are generally expected to feature a very similar design to the iPhone 6s and iPhone 6s Plus, which suggests Apple could save the ‘iPhone 7’ name for 2017 models and use a version of the iPhone 6 name (like iPhone 6 SE) this year....

Apple has today announced several new software features for educators and students. The company is introducing a new Schoolwork app and bringing its Classroom app to the Mac, as well as a new ClassKit API. Apple says the ClassKit framework will be available in iOS 11.4. Leading Apple’s announcements today is a new Schoolwork application that lets teachers distribute handouts and create assignments. Schoolwork is cloud-based and integrates with ClassKit. The app will be available this June, in time for the 2018-2019 school year....

Earlier this week, Apple announced that it was handing over operations of iCloud data services for customers in China to GCBD, who will manage the data in mainland China. The change is in an effort to comply with local laws. While the change was only meant to affect customers in mainland China, select users outside of China also received an email telling them their data was affected and being given to GCBD....