Apple announced iOS 8 today during its Worldwide Developer Conference, including several new features for its default Mail client. Among those new features were new gestures for quickly handling messages by swiping. Swiping from left to right allows you to mark a message as unread, while swiping right-to-left presents options for deleting or archive messages and more. The app also now intelligently detects invitations and other potential calendar events and presents a banner at the top of the message that offers to create that event auotmatically....

Apple today has scheduled its Q4 2017 earnings call as noted on its Investor Relations webpage. Apple will release its Q4 earnings on November 2nd with a call following shortly thereafter at 2PM PT/5PM ET. Apple reported revenue of $45.5 billion last quarter on sales of 41 million iPhones, 11.4 million iPads, and 4.29 million Macs. The Q4 2017 earnings release will offer a first look at iPhone 8 sales and will see Apple share guidance for the holiday season....

Apple has confirmed that it will be offering Black Friday deals in the online store as well as in retail stores. For the online store, the special pricing will be available from midnight to midnight. Apple hasn’t revealed what the savings will be, but last year offered $100 off MacBooks as well as smaller discounts on iPads, iPods and a range of other products. The promo also says that shipping is free without the usual minimum spend caveat (usually $50 in the US)....

Apple today emailed several Brazilian outlets to confirm the news that it would open an Apple retail store in the city. Translated: The news comes after it was recently discovered that Apple was hiring retail employees for both Rio and Istanbul, Turkey. . Per Apple’s financials, the company plans to open 30 to 35 new stores in the coming year with 75 percent of those being outside of the United States....

Apple is continuing to expand its testing of autonomous vehicles. According to new details from macReports, the company now has upwards of 65 autonomous vehicles on the road in California, continuing the gradual increase that has been taking place over recent months… This information comes from records filed with the California Department of Motor Vehicles. Apple is still not the most prolific tester of autonomous vehicles in the state, with GM Cruise leading the way at 117 cars with 333 drivers....

The iPhone 4 officially landed in the 1.2 billion people market of India on May 27, beginning at 34,500 Indian rupees (about $760) for the 16GB version after a two-year service agreement. But pricing the phone at $760 (which also raised red flags with the government) meant putting the iconic product out of reach for the 41.6 percent of the total population that lives below the international poverty line of $1....

All of today’s best deals are headlined by Apple’s official MagSafe Leather Wallet at a new low of $50 alongside Anker iPhone accessory Gold Box sale from $11 and Belkin’s 15W MagSafe 3-in-1 Charger for $122. Hit the jump for all that and more in the latest 9to5Toys Lunch Break. Snap Apple’s official MagSafe Leather Wallet onto your iPhone 12 at $50 As one of Apple’s latest accessories meant to go with the new iPhone 12 lineup, its Leather Wallet will snap right onto the back of your handset, thanks to MagSafe integration....

Update: Facebook tells The Verge it has no plans to enter the streaming music market. Apple may not be the only new entrant into the streaming music business: Musically suggests that Facebook is in the early stages of planning its own music service. Facebook has been talking to music labels for some time, but this was believed to relate only to YouTube-style ad-supported videos. But Musically says its sources say that Facebook sees this as a stepping stone toward a streaming audio service....

While there was no mention of AppleCare+ extended warranties at today’s unveiling, Apple’s preorder page for the new iPad does list the extended warranty as an option during the checkout process. The AppleCare+ for iPad extended protection plan provides coverage for accidental damage with each incident subject to a $49 fee. Apple initially began offering a $99 AppleCare+ protection plan for the iPhone 4S. According to Apple, the new iPad plan covers your iPad, your battery, any Time Capsule or AirPort device purchased two years before or during your plan, as well as the iPad’s power adapter and USB cable....

However unlikely—the United States Patent and Trademark office today published an Apple patent application that details a system of inductively charging an iPad through the Smart Cover. The idea is that rather than plugging in the iPad, the Smart Cover would include an inductive power transmitter that would allow it to pair with an inductive power transceiver embedded into the iPad. The result is the Smart Cover would become a wireless charging station, connecting to an external power source, and allowing you to power your iPad in various positions....

Apple CEO Tim Cook is speaking live at the Goldman Sachs Technology conference, where he just called Greenlight Capital’s suit a “silly sideshow.” Cook started his comments by announcing Apple looked last year at things it could do to improve governance, and, in the review, thought it should eliminate a blank check from the charter. “So, it doesn’t mean Apple won’t release preferred share. It means we need to go to common shareholders to get their approval,” he explained....

Update: Apple crosses $700B market cap… Apple’s stock today closed at a record high of $118.62 per share (post 7-1 split) with a market cap of nearly $700 billion at $695.7 billion. Earlier this month, Apple reached its highest market capitalization in history reaching two-thirds of $1 trillion; the company’s stock has continued to climb as it prepares to debut the Apple Watch next spring and enters the holiday quarter....

Apple and government officials have been publicly sparring over how to handle privacy and encryption for months, and new rules expected to be proposed in the UK on Wednesday might make Apple’s position much harder to maintain. The issue boils down to Apple allowing iPhone users to encrypt data behind a password — encryption that Apple can’t break through — and government officials wanting access in instances where de-encrypting smartphones could help law enforcement and security efforts....

During its Spring Forward event in San Francisco today, Apple officially took the wraps off the ultra-thin 12″ MacBook we exclusively profiled in January. With an all-new 2304×1440 resolution 12″ screen, and reengineered keyboard that runs nearly the entire width of the machine, the new MacBook has a tiny footprint, yet the thinnest screen housing ever on a Mac. A 1.1GHz version with 256GB will sell for $1,299 starting on April 10, with a $1,599 model bumping the processor to 1....

Apple today has debuted two new TV ads for the iPhone 6s and iPhone 6s Plus. These ads come just a week after the company unveiled its new holiday ad featuring Stevie Wonder and Andra Day. The two new iPhone ads are entitled “Hey Siri” and “Ridiculously Powerful,” and focus on exactly what you would expect them to. “Hey Siri” centers around the iPhone’s support for always-listening support for Siri. The ad shows a variety of different use cases for the feature, including asking Siri for restaurant recommendations, trivia questions, to play a song, and much more....

Apple has announced today that it is teaming up with (RED) to donate to the Global Fund to help fight AIDS. For select Apple Pay purchases made over the next week, Apple will donate $1 to the fund. Apple says that from November 25 through December 2, it will make that $1 donation for every purchase made with Apple Pay by customers at Apple Stores, on Apple․com, and in the Apple Store application on iOS....

Following Apple’s win of an injunction on Samsung’s Galaxy Tab 10.1, the court has granted Apple with a preliminary injunction on Google and Samsung’s high-profile Galaxy Nexus smartphone. This is according to a tweet from inside the courtroom by Reuters reporter Dan Levine. Additionally, the court says that Apple must pay a $96 million bond to secure this preliminary injunction. As Google and Samsung’s flagship smartphone, expect this injunction to be fought heavily....

Apple’s 12th September mega event happened last week. We saw iPhone XS, XS Max and XR unveil in their full avatar. However, it was later revealed that the ‘budget’ device iPhone XR has not received FCC approval. Now more than after a week of its release, iPhone XR Gets FCC Certification. Below you can see the approval document. iPhone XR goes by the id E3220A. An FCC ID is the unique product ID FCC assigns to identify the wireless products in the market....

For the fourth year in a row, Apple is Fortune’s “Most-Admired” company. “The company’s blistering pace of new product releases,” writes Shelley DuBois, “has continued to set the bar high for tech companies across the board.” This follows winning the past three years: Apple is Fortune’s ‘most admired’ – for the third year in a row Apple tops Fortune’s ‘most admired’ list – again Apple tops Fortunes Most Admired Companies Fun Fact: I also have an interesting book review in the upcoming issue:...

All of the buzz is surrounding the launch of the iPhone X, but Apple has quietly launched a new leather sleeve accessory for the 12-inch MacBook. The Leather Sleeve for 12‑inch MacBook, which looks very similar to the Leather Sleeve for iPad Pro, is available in either Saddle Brown or Midnight Blue. Unlike the iPad Pro Leather Sleeve, the MacBook version features a slit along the horizontal edge of the leather....